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Marketing Your Business
Now you've started your business and you now need to get the word out! Use this section to find resources to help you better market your business. |
| Learn marketing basics at www.scorenaples.org/library/cookbook marketing.pdf. |
| Do you need color printing of brochures, marketing postcards, business card magnets, and business cards? Visit www.vistaprint.com for free offers. |
| Learn about selling your products to the state at the
Florida Department of Management Services,
Division of Purchasing (850)488-8440:
http://dms.myflorida.com/business_operations/state_purchasing/ vendor_information/myfloridamarketplace |
| Steps to sell your products and services to the Federal
Government: www.scorenaples.org/libary/governmentcontractingsteps.pdf Tips on finding contracts: www.scorenaples.org/libary/governmentcontractingtips.pdf |
Read Rolling the Dice in DC to see how to sell to the Federal Goverment: www.scorenaples.org/library/Rolling the Dice in DC_final.pdf |
| Read the website marketing guide by ISP Hostway at: www.hostway.com/smb/businessresources/marketingservices.html |
| Looking for demographics and statistics to help you with your business plan? Try http://quickfacts.census.gov, www.bizstats.com, http://zipskinny.com, www.referenceusa.com, and www.floridatrend.com (click on the Florida Data tab). Also review Gulfshore Business' Relocation and Expansion Guide. |
| View a presentation on The Power of Networking to help
build your contacts: www.scorenaples.org/networking.pdf |
| Choose a presentation on Internet Marketing to view. |
Find local SWFL media contacts at www.pracc.org/membersonly2.cfm?page=mediadirectory and www.naplespressclub.org//mediacontacts.htm Find area newspapers at www.mondotimes.com |
| Read 100+ Marketing Ideas at: www.scorenaples.org/library/100 Marketing Ideas.pdf |
| Offer FREE Business Coupons to potential customers on GOOGLE at www.google.com/services by applying for a free business listing. Once registered, Google will offer the ability to create coupons. |
| Submit Press Releases free at www.openpr.com and www.prlog.org. |
| If you are looking to do direct mail, here are some mailing list
links to consider:
www.swdirect.com/dataprocessing.html. They also provide mailing services and can provide discounts on postage because they aggregate your mail with the mail from other businesses and save the post office work.
http://w5.melissadata.com/listres.html. They also have a page with lots of interesting looking tools (www.melissadata.com/lookups/index.htm and www.melissadata.com/lookups/demo2000.asp?ident=76709).
http://colliertax.com. The OCC Master file is all businesses who have a business tax receipt and is $60 to download.
www.admlists.com/consu.htm (you can choose your demographics). |
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 SCORE
is a Resource Partner with the U.S. Small Business Administration |
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SCORE
Naples Office Hours: Mon-Fri 9am-noon |