ACCELERATE YOUR SMALL BUSINESS: Tools to Help You Succeed

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Monday, 01 June 2009 01:12

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Marketing: Effective Elevator Speeches that Leave a Lasting Impression

An elevator speech is a short introduction of who you are and what your company does in about 200 words or less. It should highlight your uniqueness and focus on the benefits that you provide. It is delivered in an enthusiastic upbeat way, introducing yourself, shaking hands, having eye contact, engaging the potential client and handing out a business card.

A good elevator speech would include:

The services or features that you provide.
The benefits that your clients will receive from these services.
Include successful client outcomes.
Create an opening sentence that will grab the listeners attention, the best opening lines leave the listener wanting more information.
Finally your elevator speech has to sound sincere, engaging and delivered with passion.
Always introduce yourself, shake hands and have a business card to hand out

This essential networking tool will allow you to grab the attention of anyone you wish to do business with.

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Starting a Business

So you are contemplating starting your own business. CONGRATULATIONS!

Business ownership can be extremely rewarding, but remember, it is generally very hard work.

Below we have listed online resources which cover many areas needed to successfully start your business. Before you get too far, make sure that you have completed your Business Plan, which will help you throughout the rest of the process including financing and anticipating upcoming issues.

Again, always remember that SCORE is available with counselors to help you through the process.

As you embark on your journey of entrepreneurship, remember two things:
If you really want to do something, you will find a way. If you don't, you will find an excuse.
While sometimes things go wrong, never justify failure.

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