 Gray Poehler writing our "Ask SCORE Column" for the Naples Daily news attended Virginia Commonwealth University (formerly Richmond Professional Institute), majoring in business. I was a career insurance agent, specializing in property and casualty insurance and hold the Certified Insurance Counselor (CIC) designation.
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LOYALTY MANAGEMENT – A BETTER WAY |
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Written by Frank Friend
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Thursday, 18 February 2010 14:39 |
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Part I of a III part series
Question: I operate a local service business. I try to be competitive and do the right thing for my customers but, in spite of my efforts, some choose to leave because of price or other considerations. What must I do to create a lasting bond with my customer?
Answer: Loyalty Management uniquely combines “the right thing to do” with “the profitable thing to do”. It states that a company is more likely to prosper when it forges loyalty based relationships with its customers, investors, suppliers, and employees. The ultimate objective of Loyalty Management is to increase the number of loyal customers.
Compared to satisfied customers, loyal customers stay longer with the company, refer more potential customers, buy more, are more forgiving of mistakes and are less likely to be attracted by a competitor’s offer.
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DOING BUSINESS WITH THE GOVERNMENT |
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Written by Gray Poehler
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Monday, 08 February 2010 21:38 |
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QUESTION: I own a small contracting firm and want to participate in some of the infrastructure projects the Obama administration is funding. Where can I find information on this subject?
Donald W., Golden Gate
ANSWER: Federal, State and local governments offer many business opportunities to small businesses. Selling to the Federal Government can provide significant revenues, and the process is not as complicated as you may think. A good place to start is to visit The U.S. Small Business Administration (SBA) web site. It will help you understand the basics of selling to the government.
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ANGEL INVESTORS OFFER ALTERNATIVE FINANCING |
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Written by Gray Poehler
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Thursday, 21 January 2010 09:15 |
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 Question: Where does one with limited resources find investors willing to provide the capital necessary to mass market an innovative product?
Ralph C., Naples
Answer: Ralph, when traditional financing is not available or desirable, entrepreneurs often seek out “Angel Investors”. Wikipedia, the free encyclopedia, defines an angel investor as an affluent individual who provides capital for a business start-up, usually in exchange for convertible debt or ownership equity. A small but increasing number of angel investors organize themselves into angel groups or angel networks to share research and pool their investment capital.
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